Emirates signs MoU with Morocco and Zimbabwe.

Emirates signed some Memorandum of Understandings (MoUs) on the side-lines of the Arabian Travel Market (ATM). Two of the three signed MoU were with African countries. One was signed with the Moroccan National Tourism and tye other with the Tourism Authority of Zimbabwe. These agreements will allow emirates to promote inbound travel and boost visitor numbers to both Morocco and Zimbabwe.

Emirates’ new partnership with the Moroccan National Tourism Office aims to boost the inflow of visitors and strengthen the country’s appeal in new and existing source markets across the airline’s network.

The MoU was signed by Badr Abbas, Emirates’ Senior Vice President Commercial Operations for Africa, and Mr. Adel El Fakir, MNTO’s Chief Executive Officer.

Both parties will map out and explore cooperation around a series of shared marketing activities including familiarisation trips to Morocco, promotional plans and advertising campaigns, and joint activities with trade partners in key identified markets within GCC, West Asia and Indian Ocean, and the Far East. Morocco has taken significant strides in establishing itself as a popular travel destination and continues to witness an increase in tourist arrivals having welcomed 11 million tourists in 2022 and a 17% growth in 2023 first quarter.

Emirates recently began deploying its flagship A380 to Casablanca to meet increasing travel demand in and out of Morocco. In May 2022, the airline signed a codeshare agreement with Royal Air Maroc offering customers seamless connections and more choice across both airlines’ networks. Emirates customers can access 17 destinations in Morocco beyond Casablanca, and through the codeshare, the airline has been instrumental in supporting inbound tourism to domestic points in Morocco like Agadir, the historic western city of Marrakech, Tangiers and others.

Recognising the potential and attractiveness of Zimbabwe as an emerging destination that awaits exploration, Emirates will be working with the Tourism Authority of Zimbabwe to further boost inbound tourist arrivals utilizing the strength of the airline’s global network.

The Memorandum of Understanding was signed by Badr Abbas, Emirates’ Senior Vice President Commercial Operations for Africa, and Ms. Winnie Munchanyuka, Chief Executive, Zimbabwe Tourism Authority (ZTA).

Under the agreement, Emirates along with the Tourism Authority of Zimbabwe, will set in motion a range of joint marketing efforts that include tourism promotions, organizing familiarization trips for trade and media, among other activities. Both parties will also explore opportunities for joint advertising campaigns in key markets.